Our brand
![RCOT Stepping up to OT RCOT Stepping up to OT banner](https://www.rcot.co.uk/sites/default/files/styles/content_large_desk/public/RCOT_Strategy_banner_610x1172.jpg?itok=e9wh7ld9×tamp=1641891036)
For RCOT, a strong brand means we can grow the understanding of occupational therapy, attract more people to the profession and help more people get the life-changing therapy they need.
So, a strong brand is especially essential if we’re going to realise the true potential of occupational therapy to increase wellbeing right across our society.
Our brand was developed using insight gained from members, colleagues and other key groups. With ‘occupation’ at centre stage and inclusivity at its heart, we believe our new brand captures the positive, dynamic and deeply human spirit of occupational therapy. It shows the world the true power of what we do.
Looking out not in
In January 2022 we launched a new strategy to focus our efforts, and a new brand to help us better tell our story.
Looking inwards
Turning to face the world
Looking outwards
Measuring success
Let’s talk brand
We invited members to a virtual event to share about our brand and how it was developed. You can view the session below.
If you’d like to read more about our brand, download (14MB) our brand book.